• Enterprise mission: to promote environmental protection and healthy green building materials to thousands of households! Do the cause of benefiting the country and the people!
• Corporate mission: To make the air healthier, the environment more beautiful, better life
• Corporate vision: to become the world's outstanding inorganic mineral coatings comprehensive service provider.
• Corporate values: pragmatic, simple and innovative value
• Marketing philosophy: Service is limited, sales are limitless
• Business philosophy: Science and technology, environmental protection, pioneering and innovative, honesty and win-win, broad gratitude
• Production concept: digital intelligent human culture
• Talent philosophy: like-minded, both moral and ability, collaborative creation, innovative spirit