• Enterprise mission: to promote environmental protection and healthy green building materials to thousands of households! Do the cause of benefiting the country and the people!

• Corporate mission: To make the air healthier, the environment more beautiful, better life

• Corporate vision: to become the world's outstanding inorganic mineral coatings comprehensive service provider.

• Corporate values: pragmatic, simple and innovative value

• Marketing philosophy: Service is limited, sales are limitless

• Business philosophy: Science and technology, environmental protection, pioneering and innovative, honesty and win-win, broad gratitude

• Production concept: digital intelligent human culture

• Talent philosophy: like-minded, both moral and ability, collaborative creation, innovative spirit